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Jo's Coffee Brand Design

This was a personal project in which I imagined a seaside coffee shop. Jo's Coffee, a play on the phrase "your average Joe", is a female owned coffee shop where everyone belongs. I wanted to create a sense of community with the branding including quirky illustrations of all different kinds of people. Jo's Coffee is a place where you can meet to talk it out after a break up, before a big meeting, the meeting point for your surf session. It's a place of comfort and feel good times. The tagline emphasises this. With iced drinks being their speciality, I included fun vibrant colours to capture the feeling of a refreshing pep up, with soft, organic shapes to create a friendly and comforting brand.

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