I designed a logo for Glenda Scott, owner a small vegetable growing business. Glenda wanted her logo to be a wheelbarrow of vegetables. She was looking for simplicity but also wanted to design to be catchy. One of her goals was to eventually supply food store, so I wanted to make sure that the logo worked well in a supermarket setting as well as representing her as a small business.
 

As such, I designed a single colour illustration with clean lines. I incorporated the initials of her business, GG , into the wheelbarrow. The first G forms the wheel, the second forms the support legs. They can also both look like wheels which make it look like a shopping trolley. The tilted angle signifies the barrow being pushed, but also adds a feeling of speed, like a trolley being pushed so fast that the back wheels have lifted. This implies speedy service and fresh vegetables. The focus was freshness and quality. This is achieved through a light green, large vegetables and clean, rounded lines.